SERVICE

PRODUCTS / SERVICES / AREAS OF COMPETENCE / SOLUTIONS

Solution Type:
Services and consulting

Innovation
Innovation is born of the market needs and problems patterns for which competition does not respond. These needs and problems must be measured, quantified and framed in the international market segments. We need to know if it is really necessary to develop an answer to those needs, who are the potential customers, where are they and how many are, if potential customers are willing to pay, and how much for this innovation in value. Value innovation should emerge systematically in a sequence of organized work using tools and methodologies such as Biomimetics and TRIZ. Produce what you sell instead of sell what you produce!